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Blog · Artysmedia · Arte, Diseño y Multimedia

18 de mayo de 2012

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Alda

Alda

Alda was designed during my study at the 2007-2008 Type and Media program, a Master course at the Koninklijke Academie van Beeldende Kunsten (KABK) in The Hague, The Netherlands.

The original idea for Alda came from exploring an alternative approach to generating different typeface weights by adapting the characteristics of physical objects. I was interested to find out how far this could be pushed before the letters became a parody of what they referenced. Initially I took this treatment very literally, with the boldest weight expressing the tension of bent steel, and the lightest being as spineless as a rubber band. This allowed me to infuse each weight with unique characteristics, where the bold is robust and angular, and the light is delicate and soft.



Os dejo un par de enlaces:

Alda

Alda