Camisetas ::: La Tostadora
Blog · Artysmedia · Arte, Diseño y Multimedia

21 de junio de 2011

Etiquetas: , , ,


GlueGlue es una incubadora de ideas, cuya identidad de marca fue diseñada por la londinense Magpie Studio.

Glue is new think tank, specialising in connecting brands and policy makers with a largely disaffected youth. The identity, which began with a naming stage, needed to appeal to a demographic of hard-to-reach 16 to 25 year olds. A graphic language of bold patterns was created to represent the different groups and communities that Glue brings together. These contrasting patterns are physically joined by a unifying wordmark, to form a simple and memorable identity that sits in stark contrast to the jargon-heavy, grey identities that typify the sector.