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Blog · Artysmedia · Arte, Diseño y Multimedia

21 de junio de 2011

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Glue

GlueGlue es una incubadora de ideas, cuya identidad de marca fue diseñada por la londinense Magpie Studio.

Glue is new think tank, specialising in connecting brands and policy makers with a largely disaffected youth. The identity, which began with a naming stage, needed to appeal to a demographic of hard-to-reach 16 to 25 year olds. A graphic language of bold patterns was created to represent the different groups and communities that Glue brings together. These contrasting patterns are physically joined by a unifying wordmark, to form a simple and memorable identity that sits in stark contrast to the jargon-heavy, grey identities that typify the sector.